Microsoft discusses Wii-esque Project Natal branding strategy
Posted on October 15th, 2009 by Wii Game Reviews
While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal project is following Nintendo's lead in more ways than just easy-to-play, motion-based technology. It's also following Nintendo's branding strategy. On May 11, 2004 Nintendo president Satoru Iwata announced the "Nintendo Revolution" to the E3 audience and, while he didn't show off the motion-based controller (w
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