16160

Microsoft discusses Wii-esque Project Natal branding strategy

While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal project is following Nintendo's lead in more ways than just easy-to-play, motion-based technology. It's also following Nintendo's branding strategy. On May 11, 2004 Nintendo president Satoru Iwata announced the "Nintendo Revolution" to the E3 audience and, while he didn't show off the motion-based controller (w

Leave a Reply